Experience
Digital designer, Mindwire Mediaworks (2021–25)
Designer sourcer/recruiter, Ignite (2021–22)
Freelance web designer (2018–21)
Freelance graphic designer (2016–20)
Editorial designer, Igloo / Arhitext (2012–15)
Associate editor, Igloo / Arhitext (2010–15)
Expertise
Brand design
Visual identity
Web design
UI/UX design
Art direction
Content design
Technical Skills
Figma
Framer
Adobe InDesign
Adobe CC
Jitter
Standards
Miro / Asana
Milanote
Additional Skills
Perplexity (search/deep research)
ChatGPT (content generation)
Midjourney / Recraft (graphics)
Semrush (SEO optimization)
Kling 2.1 (video generation)
Visual Electric / Ideogram (graphics)
Ditto (product copy)
Maze (user research and insights)
Hootsuite (social media management)
Brand Design
I craft meaningful brands through a thoughtful and human-centered process. Grounded in clear strategy and strong concepts, my work blends structure with intuition—shaping identities that are not only visually distinctive, but emotionally resonant.
Web and UI/UX Design
I design thoughtful digital solutions based on strategic thinking and purposeful design, creating interfaces that are rational, intuitive, and engaging. I conduct extensive research and build high-fidelity prototypes, working systematically to create experiences that feel natural and impactful.
Product Design
From defining product strategy to creating intuitive interfaces—I conceive products merging clarity, empathy, and intentional craft using structured, human-centered methods that are grounded in research and refined through functional experiments.
Content and Communication Design
I design content and communication-driven platforms that bring clarity, structure, and voice to complex ideas, shaping narratives and visual systems that support storytelling and usability. Whether working on a digital publication, report, or information-heavy platform, I aim to make content accessible, engaging, and memorable.