Readesign references the early senses of ‘read’ going back to the old English ‘rǣdan,’ of Germanic origin, which include ‘advise’ and ‘interpret.’ The name alludes to the design of reading and the interpretation of design while being phonetically identical to the word ‘redesign’ and thus evoking an evolutionary and transformative process. Underlining the intersection between the words ‘read’ and ‘design’ spotlights the name, focuses visual attention, and creates a standalone identifier that can be used in various communications.
Readesign also investigates the mediatization of contemporary writing as more language becomes public than ever before and languages are increasingly understood as technologies. It reflects on the politics of publishing, media dissemination, distribution, and circulation in the digital age to analyze the interconnections between critical and communication design, systems of signification, and media as technical and expressive objects.
